Woooahh! There sure is a lot of love being put into so much of the work that was entered into this month’s reel. There’s a bunch of great stuff that could only be made here in South Africa and it makes me shiver to see where we are going as a country. Also, please notice that these winners include black filmmakers and female filmmakers. I chose them not because they are black nor female, but because they have done an astounding job. I am however highlighting them now so that you can consider them for your next pitch/job.
BEST OF REEL: Castle Milk Stout ‘Savour Your Richness’ by Fausto Becatti from Bioscope Films – Direction Craft
What a beautifully directed piece of work. Rich, raw imagery that drips with “Africaness” but walks a perfect line between over the top fantasy and gritty truth. I get easily distracted but I watched this 2min15 piece 4 times in a row (and I have seen it before). Oh and I watched that “magical” billboard transformation at 1:43 about 8 times. Ha! Brilliant! Well done all round Fausto and Bioscope – phenomenal job.
BEST OF REEL: Allan Gray ‘Father’s Share’ by Adam Howard from Howard Audio – Original Music Craft
Cinematically-styled, beautifully melodic warm jazz tones that truly add to the power of this story, punctuating its lows and highs. So often music is laid down as an afterthought – how refreshing to hear it build and flow perfectly with this narrative. Excellent work Howard Audio.
SPECIAL MENTION: Caste Lite ‘Money Calling’ by Lebogang Rasethaba from Egg Films – Direction Craft
Wow, a song and a music video that have been made for a brand but don’t seem like they’ve been made by a brand! Great job. Lebo and Egg have masterfully crafted some real kick-ass Wakanda-like imagery. Also, love the constant icefall that ties every shot together in a dreamy, chilly, afrofuture fantasy wonderland.
SPECIAL MENTION: KFC Africa ‘Keep Rolling’ by Karien Cherry from Giant Films – Direction Craft
Humour, it’s a funny thing – and damn hard to crack. However, Karien and Giant Films have flirted with “slapstick” the whole way through but brilliantly managed to keep this ad firmly in “damn funny”. I just keep showing people this commercial – excellent stuff.
SPECIAL MENTION: Trace Mobile ‘Never Expire’ by the Upstairs Ludus – Offline Edit Craft
How exciting to see powerful stills gyrating to a raw drum solo. Ludus have created a beautifully imperfect rhythmic dance of youth.