Picture Tree

Picture Tree is a Johannesburg based boutique commercials production company.


Directors: Bevan Cullinan / Gersh Kgamedi / JH Beetge / Mukunda Dewil / Richard Truter / Curtis Gallon
Executive Producer: Gary King

Company Website

Johannesburg based for 21 years. We’ve won loads of awards, have directors and producers, and love making advertising as well as content and even television and features. We want to work with nice people who enjoy what they do and are wanting to collaborate. That makes our work better.


2 Athole Avenue Craighall
Johannesburg, Gauteng

Executive Producer: Gary King
+27 11 787 7446

Awarded by iDidTht

Best Of Reel: Direction Craft – Wim Steytler from Picture Tree

Sanlam Woordfees ‘Valiant Swart – Die Mystic Boer Kort Dokumentêr’
iDidTht Guest Judge: Donovan Bryan, Executive Creative Director at Owen Kessel Leo Burnett
Awarded: March 2016

Judges Comment: “So the first piece that really stood out for me was ‘Valiant Swart ‘Die Mystic Boer Kort Dokumentêr’ for Sanlam Woordfees by Picture Tree director Wim Steytler. This is beautifully put together. I loved the way the graphics were included – they were so considered and thoughtful. I thought that Valiants performance was great. A really, really beautiful piece of direction where every element of the communication is deliberate and works hard. I loved this piece.”

Special Mention: Direction Craft – Bevan Cullinan at Picture Tree

Masterpass ‘Till, Promoter’
iDidTht Guest Judge: Jonathan Lang, Executive Creative Director at JWT Cape Town
Awarded: November 2015

Judges Comment: “Very funny with lovely little pieces of performance.

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