IAB Bookmarks 2017 – Results

The ninth annual IAB Bookmark Awards took place at the Galleria in Sandton and celebrated the best in digital. As usual the show was all high heels, while the after party was a salute to our industry’s low morals. As the official Showcase Partner of the Bookmarks, we’d like to congratulate all the winners, but seriously guys, what an honour to just be nominated – YEAH RIGHT!

So if you missed the ceremony because you’re too cool and awards mean nothing (they mean everything), here’s all you need to know – the Gold, Silver and Bronze winners of the evening. Below you can view the actual work that won the awards and be sure to especially check out the names of the GOLD winners, these are the companies that are leading the digital charge, you know, the ones that actually know what Snapchat is.

Congratulations to all of you. To the rest of you – work harder! 

IAB Bookmarks Winners 2017

Category Prize Entry Agency Brand Product Title
Digital Strategy Bronze Ogilvy Yum Brands KFC Fill Up Meals Fill Ups
Digital Strategy Bronze NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Digital Strategy Bronze Liquorice Unilever uGive Do you give a click?
Digital Strategy Bronze King James Group Democratic Alliance DA Elections 2016
Content Strategy Gold FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Content Strategy Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Content Strategy Silver Gorilla Creative Media Unilever AXE You Gotta Dry
Content Strategy Bronze Joe Public United / Native VML Nedbank Sponsorships #GoSandile Twitter Track
Content Strategy Silver King James Group City of Cape Town Metro Police Metro Police Ride-along
Digital Campaign Silver FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Digital Campaign Bronze Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Digital Campaign Bronze Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically Digital Campaign
Digital Campaign Bronze Hellocomputer / FCB Cape Town CANSA Testi-monials
Digital Campaign Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Mobile Campaign Bronze Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Mobile Campaign Gold Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Mobile Campaign Gold Net#workBBDO Diageo Tusker Lager Team Kenya
Mobile Campaign Bronze Ogilvy & MEC Vodacom Vodacom NXT LVL Bundles Vodacom NXT LVL Soccer
Data-driven Campaign Bronze NATIVE VML Nedbank Greenbacks Rewards #LoveGreenBacks
Integrated Multi-platform Campaign Silver Ogilvy / MEC Volkswagen South Africa Volkswagen Brand 011Beats
Integrated Multi-platform Campaign Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Integrated Multi-platform Campaign Bronze NATIVE VML PASSOP I am Muslim
Integrated Multi-platform Campaign Bronze Net#workBBDO Chicken Licken Rock my Soul Meal Inner Peace Integrated Campaign
Integrated Multi-platform Campaign Bronze King James Group Sanlam The Conspicuous Savers
Integrated Multi-platform Campaign Silver Net#workBBDO Diageo Tusker Lager Team Kenya
Integrated Multi-platform Campaign Bronze Ogilvy Viacom - MTV #LetsTalkColour #LetsTalkColour
Paid Search Marketing Bronze Saatchi / Saatchi Synergize Toyota Vehicle Range Driving Media Efficiency
Paid Search Marketing Silver SafariNow SafariNow PPC Business Data Boost
Organic Search Marketing Bronze Rogerwilco Triumph Giving Triumph a Lift
Organic Search Marketing Silver Clicks2Customers Virgin Active A Total Organic Workout
Display Advertising Bronze NATIVE VML BMW BMW X1 BMW Webjack
Display Advertising Bronze Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically banners
Native Advertising Bronze NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Branded Content Silver FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Branded Content Bronze Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Branded Content Gold NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Branded Content Silver King James Group City of Cape Town Metro Police Metro Police Ride-along
Social Paid Advertising Silver King James Group Democratic Alliance DA Election 2016
Innovative use of Media Silver Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Innovative use of Media Silver Nona Creative Anon. Game/Recruitment Tool Do You Even Dev? Digital Installation
Innovative use of Media Silver Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically - Eligible Bachelor
Innovative use of Media Bronze Honeykome Sportingbet Online Sports Betting Site I Bet You Don't Skip
Innovative use of Media Bronze Ogilvy Viacom - MTV #LetsTalkColour #LetsTalkColour
Email, direct & inbound marketing Bronze Hellocomputer The Inner Circle & The Glenlivet Decoding The Glenlivet Cipher
Innovative use of Mobile Media Silver Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically - Eligible Bachelor
Innovative use of Mobile Media Gold Net#workBBDO Diageo Tusker Lager Team Kenya
Existing Social Communities Bronze Havas Boondoggle Durex The Big O
Existing Social Communities Silver King James Group Sanlam Sanlam Social Media
Existing Social Communities Bronze Ogilvy Viacom - MTV #LetsTalkColour #LetsTalkColour
Social Media Campaigns Silver FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Social Media Campaigns Bronze Ogilvy Yum Brands Burrito KFC Burrito
Social Media Campaigns Silver Hellocomputer CANSA Testi-monials
Social Media Campaigns Bronze King James Group City of Cape Town Metro Police Metro Police Ride-along
Social Media Campaigns Silver King James Group Sanlam Sanlam The Conspicuous Savers
Social Media Campaigns Bronze Ogilvy Viacom - MTV #LetsTalkColour #LetsTalkColour
Online Video Channels Silver Project Isizwe TshWi-Fi TV LIGHTS, CAMERA, CITIZENSHIP: TshWi-Fi TV engages, entertains and empowers Tshwane
Craft - Marketing Copywriting Craft Silver Hellocomputer CANSA Testi-monials
Craft - Marketing Copywriting Craft Bronze Net#workBBDO Virgin Money Insurance Not Like Insurance
Craft - News or Feature Writing Craft Gold 24.com a Division of Media24 Netwerk24 Netwerk24 Die stil aktivis (The quiet activist)
Craft - News or Feature Writing Craft Silver 24.com a Division of Media24 News24 King Hlaudi's rise to power
Craft - Research Craft Silver Rogerwilco Rogerwilco WOLF - A Research Enabler
Craft - Interface Design Craft Bronze Ogilvy Castrol Castrol Race to the Fastest Place on Earth
Craft - Interface Design Craft Bronze Hellocomputer, FCB Africa Lexus Lexus Website V2.5
Craft - Interface Design Craft Silver INJOZI and Net#work BBDO Chicken Licken Chicken Licken Kung Fu
Craft - Interface Design Craft Silver Net#workBBDO Mercedes-Benz C-Class Coupe Virtual Reality test drive - C-Class Coupe
Craft - Strategy Craft Silver NATIVE VML NATIVE VML INDIVIDUALS/ Make New SA Hero's happen Donovan White
Craft - UX Design Craft Silver Hellocomputer, FCB Africa Lexus Lexus Website V2.5
Craft - Online Video Production Craft Silver Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Craft - Online Video Production Craft Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Craft - Online Video Production Craft Silver Superbalist.com Superbalist.com Editorial Video Content: The Dakar Express
Craft - Online Video Production Craft Silver King James Group Sanlam Mr Madumane Music Video
Craft - Client Service Craft Silver King James Group Sanlam Sanlam Social Media Channels
Craft - Ad Ops Craft Bronze 25AM KIA 25AM's Ad Operations Team
Craft - Social Media Community Management Craft Bronze Cerebra Vodacom Brand #TeamRed
Craft - Social Media Community Management Craft Bronze Ogilvy Yum Brands Burrito KFC Burrito
Craft - Paid Search Marketing Craft Silver Saatchi & Saatchi Synergize ADT, P&G, Toyota Paid Search Optimisation Excellence in Paid Search Marketing
Craft - Organic Search Marketing Craft Gold Rogerwilco Rogerwilco The Rogerwilco Organic Search Team
Craft - Organic Search Marketing Craft Silver R.O.I Digital Madison - The Heart of New York Women's Footware
Digital Installations and Activations Bronze Levergy Marketing Agency Audi Audi Sport and A4 vehicle Bowling Lab
Digital Installations and Activations Gold Nona Creative Anon. Game/Recruitment Tool Do You Even Dev? Digital Installation
Digital Installations and Activations Silver Joe Public United/Native VML Nedbank Sponsorship #GoSandile Twitter Track
Customer Experience Design Gold Absa Absa Absa.co.za Website Absa.co.za
VR Bronze Hellocomputer Toyota The Toughererest VR Test Drive
Chat, messaging and Dark Social Bronze Liquorice Unilever Knorr Whatsfordinner with Dinner on Demand
Chat, messaging and Dark Social Bronze SuperSport, Levergy, Aqua SuperSport Euro 2016 - Chat, messaging and dark social
Brand, Commercial & Retail Websites Silver Absa Absa Absa.co.za
Brand, Commercial & Retail Websites Silver Superbalist.com Superbalist.com Superbalist.com website Superbalist.com website
Brand, Commercial & Retail Websites Bronze Hellocomputer, FCB Africa Lexus Lexus.co.za V2.5
Brand, Commercial & Retail Websites Bronze King James Group Sanlam Investments Investments Smart Invest Website
Microsites Bronze Iconic Bet.co.za Bet.co.za Betmatch
Microsites Gold Ogilvy Yum Brands KFC Fill Up Meals Fill Ups
Microsites Silver Hellocomputer & FCB Cape Town CANSA Testi-monials
Microsites Gold Liquorice Distell Amarula #NameThemSaveThem
Microsites Bronze Superbalist.com Superbalist.com The Superbalist 100 The Superbalist 100
E-Commerce Sites Bronze Superbalist.com Superbalist.com Superbalist.com website Superbalist.com website
E-Commerce Sites Bronze Spree.co.za Spree Spree Online Fashion Store Spree Ecommerce Store
Public Service and NPO platforms Silver 23Red & Jolly Good Digital NHS Blood and Transplant (NHSBT) Blood donations Virtual Blood Donation
Public Service and NPO platforms Silver Hellocomputer & FCB Cape Town CANSA Testi-monials
Public Service and NPO platforms Gold Project Isizwe TshWi-Fi.co.za TshWi-Fi.co.za - Content Portal Empowering Free WiFi Users
For good Platforms Bronze Ogilvy Volkswagen South Africa Amarok Amarok Social Test Drive
For good Platforms Silver Liquorice & FCB Distell Amarula #NameThemSaveThem
Web Applications Bronze Rogerwilco Rogerwilco The WOLF Web Application
Web Applications Bronze Publicis Machine Jaguar Land Rover Automotive Market Cart
Mobile Apps Bronze Superbalist.com Superbalist.com The Superbalist App The Superbalist App
Mobile Apps Gold King James Group Sendr Sendr Sendr
Mobile Apps Bronze King James Group SmartMoney SmartMoney SmartMoney
Games Silver Ogilvy Castrol Castrol Race to the Fastest Place on Earth
Games Gold INJOZI and Net#work BBDO Chicken Licken Chicken Licken Kung Fu
Games Silver Clockwork Media Ster-Kinekor Regression Regression launch
Publisher sites Silver 24.com a Division of Media24 Netwerk24 Netwerk24 Lessons from behind the paywall
Publisher sites Gold 24.com a Division of Media24 News24 News24.com
Publisher sites Bronze Times Media Times Media BusinessLIVE BusinessLIVE
Specialist Publisher sites Bronze 24.com a Division of Media24 W24 W24 W24 is here!
Specialist Publisher sites Silver Soccer Laduma Soccer Laduma Transfer Window News
Mobile Publications Gold 24.com a Division of Media24 News24 News24 Elections 2016
Mobile Publications Silver 24.com a Division of Media24 News24 News24.com
Social Media Publications Bronze eNCA.com eNCA.com Elections 2016
Social Media Publications Bronze 24.com a Division of Media24 Daily Sun Daily Sun Daily Sun, Tshwane on Fire
Publisher apps Silver 24.com a Division of Media24 NetNuus NetNuus Yellow brick road to success
Publisher apps Silver 24.com a Division of Media24 News24 News24 Elections 2016
Publisher apps Silver 24.com a Division of Media24 News24 News24 App
Online Photography Silver Casimir TV Casimir Magazine Casimir Magazine Casimir Photography
Special Features Silver eNCA.com eNCA.com Election Polls
Special Features Gold KFM Radio - A Divison of Primedia (PTy) Ltd EYEWITNESS NEWS The untold story of Mbuyisa The untold story of Mbuyisa
Special Features Bronze 24.com a Division of Media24 News24 Matric Results
Online News Video Silver 24.com a Division of Media24 News24 News24 Video
Live Event Coverage Bronze eNCA.com eNCA.com Elections 2016
Live Event Coverage Silver 24.com a Division of Media24 News24 News24 Elections 2016
Live Event Coverage Silver 24.com a Division of Media24 News24 News24 Video #FeesMustFall
Streaming Services Silver Aqua Wunderman The Brave Ideas Podcast
Best Publisher News24 24.com a Division of Media24 24.com a Division of Media24
Best Agency Ogilvy Ogilvy Ogilvy
Best Digital Student Gold Vega School Bernard Cloete, Julia Smith and De Wet Cilliers
Best Digital Youngster Gold Promise Katlego Phatlane
Brand of the Year Gold Ogilvy KFC KFC
Best Marketer Gold Vanessa Singh Nedbank Vanessa Singh
Best Contribution to Transformation in the Digital Industry Gold Livity Africa Livity Africa
Pixel for Purpose Gold Joe Public United / Native VML Nedbank #GoSandile
Best Individual Contribution to Digital Gold Matthew Buckland - Creative Spark Matthew Buckland - Creative Spark

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