Best of Reel awarded to Chicken Licken ‘Icelandic Boy’ by Alan Irvin from They

iDidTht’s Monthly Craft Awards showcase the very best in craft by production companies in South Africa. This month’s awards were judged by the bedroom eyes of Nkanyezi Masango, Creative Director at King James Group, Cape Town. Nkanyezi has collected a brag-worthy 9 Cannes Lions and is a champion for diversity in the creative field. Welcome Nkanyezi, you gorgeous, clever man you GRRRR 🐆

BEST OF REEL

BEST OF REEL: Chicken Licken ‘Icelandic Boy’
They | Alan Irvin
(Direction Craft)

SPECIAL MENTIONS

SPECIAL MENTION: ABSA ‘Cash Don’t Pay’
Bomb Commercials | Tebza
(Direction Craft)

SPECIAL MENTION: Original Swimming Party ‘Biggest Curse feat. Moonchild’
Ola! Films | Amy Allais
We Love Jam | Jeremy de Tolly
(Direction Craft / Original Music / Mix & Final Mix Craft)

Judges comments by Nkanyezi Masango, Creative Director at King James Group

BEST OF REEL: Chicken Licken ‘Icelandic Boy’ by Alan Irvin from They  – Direction Craft  

For mastery in directing, Chicken Licken is my pick for Best of Reel. It’s such an ambitious script, which in the wrong hands, could have easily been an epic disaster. But the director handled the challenge with finesse and great production values. It’s shot beautifully, yet feels real with just the right level of subtle humour and flawless performances. Hats off to Alan Irvin, the team and a brave client. The trip to Iceland was well worth it.

 SPECIAL MENTION: ABSA ‘Cash Don’t Pay‘ by Tebza from Bomb Commercials – Direction Craft

This film is so layered with entertainment, I had to watch it several times. Referencing hip hop culture can be a slippery slope, unless you really know what you’re doing. Tebza clearly does. From the casting to the choreography, Tebza took the music-video-meets-advertising genre and turned it on its head like a b-boy. Siyabonga Tebza. Also, a special shout out to the creative who wrote the lyrics.

SPECIAL MENTION: Original Swimming Party ‘Biggest Curse feat. Moonchild’ by Amy Allais from Ola! Films (Direction) and Jeremy de Tolly from We Love Jam (Music) – Direction Craft and  Original Music / Mix & Final Mix Craft

This goes to both Jeremy de Tolly and Amy Allais. Biggest Curse is a killer song. Amy matched it with killer visuals. ‘Nuff said.

About Our Judge

iDidTht Guest Judge: Nkanyezi Masango, Creative Director at King James Group.

Nkanyezi is a Creative Director at King James Group, Cape Town. He’s collected 9 Cannes Lions and a variety of other metals. A champion for diversity in the creative field, he founded Blackboard, an initiative that aims to raise awareness for creativity as a career to high school students in disadvantaged communities.

All Film Reel Entries

0307 Films | Paul Ward
Hyundai ‘Tucson’
(Direction Craft)

7Films | Dirk van Niekerk
Skin Renewal
(Direction Craft)

7Films | Dirk van Niekerk
Diamond Thug ‘Cosmic Dreamer Music Video’
(Direction Craft)

Arcade Content | Zandi Tisani
Kotex ‘All-Nighter’
(Direction Craft)

Bioscope Films | Fausto Becatti
MTN ‘Taxi Girl’
(Direction Craft)

Bioscope Films | Fausto Becatti
Hunter’s ‘Edge’
(Direction Craft)

Carbon Films | Bruno Bossi
Nissan Micra ‘Gatecrash Boring’
(Direction & Editing Craft)

Darling Films | Zee Ntuli
Multichoice – My Kitchen Rules ‘Tomato Sauce’
(Direction Craft)

Direction Films | Jasyn Howes
Sanlam MyChoice Funeral ‘Soapie’
(Direction Craft)

Direction Films | Jasyn Howes
Sanlam MyChoice Funeral ‘News’
(Direction Craft)

Egg Films | Lebogang Rasethaba
Brothers for Life Yenzakahle ‘Tinqoh’
(Direction Craft)

Egg Films | Brent Harris
Sky Sports ‘For The Love Of Sport’
(Direction Craft)

Figment Films | Robin Goode
ABSA PSL ‘Rivalry’
(Direction Craft)

Giant Films | Karien Cherry
eNCA ‘Know More. Judge Less Campaign’
(Direction Craft)

Golden Planes | Porteus Xandau
Cut & Run ‘The Untold Story of Le Chevalier Coiffeur’
(Direction Craft)

Let It Rain Films | Lee Doig
Nissan ‘Pathfinder Journey’
(Direction Craft)

Let It Rain Films | Lee Doig
Outsurance ‘Anniversary’
(Direction Craft)

Patriot Films | Anton Visser
Mahindra ‘The Coma’
(Direction Craft)

Picture Tree | Bevan Cullinan
Kulula – Travel Haters Campaign ‘Cake, Cork & Giraffe’
(Direction Craft)

Star Films | Matthys Boshoff
Huggies ‘The Worlds First Baby Marathon’
(Direction Craft)

Star Films | Tristan Holmes
Malta Guinness ‘Fuel your Greatness’
(Direction Craft)

Pulse Music | Marc Algranti
British American Tobacco ‘Keep It 100’
(Music Composition Craft)

Pulse Music | Marc Algranti
MTN ‘Wafa Wafa’
(Original Music / Music Licensing Craft)

Giant Films | Ian Gabriel
Mützig ‘Refresh Your Soul’
(Original Music Craft)

The Upstairs Ludus
The Streets ‘Ode to the 011’
(Editing, Grade, Online Craft)

The Upstairs Ludus
Dark and Lovely ‘#OwnYourCrown’
(Editing, Grade, Online Craft)

Find out how to enter the monthly craft awards

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